How FreshMa Brings Chemical-Free Fish And Seafood From Catch To Plate

How FreshMa Brings Chemical-Free Fish And Seafood From Catch To Plate

SUMMARY

The F&B brand will push pan-India expansion by 2025 and set up 22 stores in Tier I cities

Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.

FreshMa started as an offline seafood outlet, but founder Rajesh Kumar R. soon realised the challenges of that unorganised sector. For starters, fresh and nutritious seafood was not readily available due to a poor supply chain. Additionally, fishermen, intermediaries and small retailers often lacked temperature-controlled storage so that the catch would stay fresh longer. He also noticed how customers quickly embraced the D2C model during the pandemic for the sake of convenience and quality. So, the brand pivoted to a direct-to-consumer model in 2022. FreshMa primarily sells through its mobile app, but products are also available on its website and in its retail store. To date, it has sold to more than 52K consumers and bagged a net profit of INR 1.06 Cr in 2023. 

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